Designer: Joshua James Small
Creative Direction: Joshua James Small
Photography: Craig Benson
Make Up: Sophie Gia
Model One: Jaz of Above and Beyond
Model Three: Ava Hilmarsdóttir of Premier
Venue: Epsom Bowling Green
SEASONLESS COLLECTION 001 2020
a contemporary lens. The work of Francesca Woodman and David Ryan Lopez respectively, inspires a transition into movement, through volume and excessive cuts. The dramatic volumes of the Tailored Waterfall Dress Coat emulate a heightened sense of beauty, with exacerbated motion as the woman walks. Similarly with the velvet release jacket, the over-exaggerated volume that flows from the fitted waist at the reverse, opens out, elevating the silhouette as the woman moves. With volume being imperative to the design process, the lighter draped silk garments are cut in a similar manner, as the organic flow of fabric presents the most
the concept of ethereality as escapism from the realities of divorce. Separation is a soul splitting. Small navigates the idea of a woman running from a situation and her transference through change. With headstrong shoulders and strong tailoring echoing a successful past life, the collection is injected with drape and volume, emulating movement. Left with a feeling of otherness, his woman is changed. An ethereal being lost somewhere between what was and what is; an ethereal desiderium.
sing his mother as a catalyst to form the character of his woman, this project is exploration of fantasy, using
Light, airy, or tenuous: an ethereal world created through the poetic imagination.
Extremely delicate or refined: ethereal beauty.
position in society as strong, confident and complete. Looking at documentary images of office women pre-millennium and personal images from his mother’s early life working in commercial law, Small has developed well-tailored pieces, which assert a business formality through
hese garments are made to showcase the female form through a glove like fit that cements the woman’s
honest representation of Small’s idea of what ethereality should be. As the woman moves the fabric moves uninhibitedly, commanding attention through a more dramatic silhouette. This is then balanced out by the delicacy of the hand sewn pearls, which add to a heightened beauty, sewn upon exquisite Chantilly lace mirroring the intricacy of Michael Landy’s florals.
Thank you to Sophie Rix and all at The British Fashion Council
Thank you to the following for their respective help, advice and assistance given throughout the process of forming this collection:
Connor O'Brien (Bean Boy); Patrick McDowell; Sophie Alice Small, Scott Ramsay Kyle; Alexandre Kinde and the entire team at Swarovski; Douglas Greenwood; Megan Taylor; Simon Wilson; Sophie Gia; Craig Benson; Kitty Robson and the whole team at HUNGER; Grace Wales Bonner; the full team at Sophie Hallette.
Thank you especially to my mother, Helen Louise Small.
A special thank you to NEVS Models, FIRST Model Management, and Premier Model Management.